Algorithms IN Motion Technology Ten Social Media Marketing Tips To Help You Avoid Social Media Failure

Ten Social Media Marketing Tips To Help You Avoid Social Media Failure

Ten Social Media Marketing Tips To Help You Avoid Social Media Failure

Social media marketing is a great way to increase brand awareness, visibility, networking, and sales. Most people don’t know how social media works.

Social media marketing can give you an advantage over your larger competitors. Social media marketing is a great way to stand out from your competitors.

These 10 tips will help you create your strategy for social media marketing success.

  1. Map Out Your Social Media Strategy

What do you hope to achieve with your social media marketing strategy? What do you want from your target audience? You might consider the following ideas when setting your overall goal:




-Inbound Links/SEO

-Relationship/Trust building

-Customer Relations (think @comcastcares Twitter)

  • Connect with your target market
  • Make a mental picture of your ideal customer/website visitor. Who are they? What are they looking for? What are they most interested in? What are their expectations of you in social media communications?

    In everything you do, think about what they feel. You want them to be at the top of your funnel so make sure you make a good impression and include a clear call-to-action.

  • Provide consistent, high-quality content
  • You should post consistent content to social media sites, both in regular updates and consistent with your overall message.

    As an MLM recruiter, for example, make sure you provide quality resources to your recruits. Offer gardening tips if you have an ecommerce gardening website. No matter what message you choose, it is important to keep it consistent across all web pages.

    This will help you reach your branding goals and create the impression you want others to have about you or your company. Anyone who follows your online profile should be able fill in the blank: (You/Your Company is known for _____).

    Consistency in your messaging and branding is key to your success with SEO (Search Engine Optimization).

  • You should be focusing on content, not marketing
  • This is what most people do wrong. Marketing will be easier if you concentrate on high-quality, valuable content.

    Your content shouldn’t be indexed or saved, instead focus on creating great content that inspires readers to do the same.

    Your job is to create and make it easy for your readers to share your content on social media.

    People will share what they like, if you are interesting and entertaining. Search engines will notice when people share your content. Let the content and updates be of high quality, and then let the rest flow naturally.

  • Caution! Don’t over-optimize
  • Social Media Marketing can help achieve high search engine rankings for certain keyword phrases. Over-optimization is a problem.

    If you use the same anchor text for every link to or request a link from your site, it leaves a digital footprint that could indicate that you are trying to manipulate search results (or PageRank).

    This can be avoided by using natural variations of anchor text for links that point to your primary website. To balance your optimization strategy, you will need to include a number of similar “click here” links.

  • Stop linking to your home page!
  • Social media is all about micro-topical conversations. Consider how you can include internal pages or offers from your website in these conversations.

    This will keep your followers and groups interested in the topic and give your readers more value.

    Deep links (links pointing to internal pages of your website or blog) help you gain authority in search engines. If two websites are identical, and they have the same content, the website with the most deep links will rank higher than the one without them. You will also be more visible in search engine results because your internal pages will start ranking for relevant keywords phrases.

    Tip: If you are looking for a link to share on your Profile, it may not be the right one. For a more personal introduction to yourself and your site, you might consider linking to your “about” page.

  • Give value to a valuable resource
  • It’s not Self-Promotional Media. There’s a reason it’s called Social Media. When you are preparing your social media marketing strategy, keep this in mind.

    If you only post self-promotional links or requests, you will eventually be considered part of the “noise”, and ultimately filter out by your target audience. While they may not delete or unfollow you, they will start to look at your tweets and posts without realizing it.

    This can be avoided by being a valuable resource within your niche. You can share links to domains you don’t have. This does not mean that you should have your own Squidoo pages, Facebook profiles, or domains that you do not have any association with. Share relevant links and resources to add value to your groups.

    What do you mean? You want me to promote my competitors? Yes, and you can also become friends with them. It’s powerful to network and interlink!

  • Social networking
  • Social networking is essential to achieve your social media marketing goals. Don’t think of your competitor. You will find your best friends on the social media landscape if you are connected to other publishers and webmasters within your niche.

    Find every competitor at your level or within a reasonable range and make an “inner circle”. This will allow you to create a network of business friends or peers. These people are people you can interview, be interviewed by, trade links with, or joint venture with. Instead of viewing them as competitors, start to look at how you can each leverage your position in the market!

    Tip: Never ask for favors. Don’t show off the favors that you have. Follow, comment on, link or otherwise become “known to” select publishers in your niche. They will begin to reciprocate and notice. It will take a while for the relationship to develop naturally. This can be very beneficial for both of them.

  • Create rapport
  • Participate in discussions, respond to blog comments, and ask for feedback. Then, you can reply to it and take action! People want to see that you are a person and not “a company”, or worse, a bot sucking cash from links.

    Do not be afraid to voice your opinion on current topics in your niche. Your unique voice will be heard by the market and attract the right customers and visitors.

    Social media allows you to be approachable. Although ecommerce sites have their limitations when it comes building trust and long-term customer relationships over time, social media can be used to build real connections with your target market.

  • Link Freely – and don’t apologize for it!
  • This is a mix of tips #3 and 7. The 2 words “shameless Plug” are what really make me cringe. I promise you that I won’t use that phrase ever again!

    People who follow you, subscribe or ‘friend’ you on smm social media want to hear the latest news and tips. They will unfollow you quickly if they don’t. This is perfectly fine. This isn’t a numbers game, or a vanity contest. It is a way to syndicate and socialize in a professional but friendly manner.

    There are two ways to link to content and resources on social media sites. It is wrong to say “read my post” or visit my website. You should share a cool URL (either yours or one that is of interest to you) and start a discussion about the topic.

    Be clear about your goal, be valuable and use social media in the way that they were meant to be used. Any other approach will result in you being blocked, blacklisted, banned, or filtered out.